It would be good if you get pre made characters starting at different levels. With reputation in different fields/weapon/armour items/dragons/potions/consumables etc all varying depending on cost. You could also do sample characters quite cheap so inexperienced players could get ot play for a week or so at level 50 for just a few bucks with all gameplay open except that which would interfere with clans and other players already. I know I'd invest in that just for the knowledge I'd gain to know what sort of direction I want to take my character from where I currently am in game.

Another thing I'd like to see in the game are more classes.